The ASA upholds complaint against a government agency regarding an ad used in an asbestos awareness campaign.
Mesothelioma Cancer News (UK) – The Advertising Standards Authority (ASA) has banned an advertisement used in an asbestos awareness campaign due to controversy over a purported statistic. As reported by the Guardian.uk.co, the ASA ruled against the Health and Safety Executive (HSE) following complaints over figures used in radio advertisements to show the number of anticipated annual deaths from asbestos exposure.
As noted in the report, the ad asserts, “Every year there are more people killed by asbestos than in road accidents.” The ASA is quoted as making the determination, “the ads could mislead by presenting as definitive figures which were, in part, based on estimates.”
The HSE is quoted by the Guardian as responding in regards to the complaint, “This campaign is clearly in the public interest and we are now looking to seek an independent review of the adjudication… HSE has made no deliberate attempt to mislead the public. Our advertising is based on the same robust statistical evidence and scientific understanding that underpins government policy on asbestos. Whatever the slight differences on interpretation of the figures, there are facts about risk from asbestos that workers should not be denied.”
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